Ren website relaunch · Navya Shah

Intro

Almost every Ren customer came through a sales-led rollout. For people to find Ren and try it themselves, the website had to explain it with no one from Ren in the room.

The old site read like it had been written by AI. I cut most of the text, replaced it with real product visuals, and designed the pages to flow one idea at a time.

Problem

Long, heavy paragraphs and very little to see, so visitors couldn’t tell what Ren did without a call.

✎

Solution

I rebuilt it around the real product: try one conversation in the hero, then how it works, the Dial, and two ways to start.

✦

Results

Free-trial signups grew 60% after the relaunch, and I shipped 50+ pushes to production myself.

The problem

Ren needed a second way in

Almost every customer came through a sales-led rollout. For people to find Ren and try it on their own, the website had to explain it without anyone from Ren in the room.

What I changed

Lead with what a manager gets, and show the real product

Drag to compare the homepage before and after.

The old Ren homepage — **Before:** a big claim and a long paragraph. **After:** start a real conversation right in the hero.

The relaunched Ren homepage — **Before:** a big claim and a long paragraph. **After:** start a real conversation right in the hero.

BeforeWhat it looked like, for context. Scroll sideways →

The previous Ren homepage hero — BeforeThe previous homepage: a big claim, a long paragraph, and a static chat example.

The previous Ren site with dense paragraphs — BeforePages explained Ren in long, dense paragraphs.

The previous how-it-works section — BeforeHow it works was a list of integrations, not what Ren actually does.

The previous payoff section — BeforeThe payoff was told, not shown.

The previous pricing — BeforePricing came before anyone had seen the product work.

The old site read like it had been written by AI: long, heavy paragraphs and very little to see. I cut most of the text, added real product visuals, and gave the pages a natural flow, one idea at a time.

Lead with what you get

The homepage used to lead with what a manager might be missing. I rewrote it around what they get, and reordered it so the first thing you read is what Ren actually is.

Show the real product

I rebuilt the product tour to mirror the real home screen, rebuilt how-it-works around real screens, and added an interactive version of the Dial.

Pages for the enterprise buyer

New enterprise and company pages, and a get-started page for rolling Ren out to a team, with announcement templates a team lead can send. That page answers the same thing customers said about the app: “I can’t explain it to my team.”

Getting found

An SEO push with new guides and comparison pages, planned with an outside consultant, and a redesigned blog.

How it works: what Ren drafts and what the other person receives — My relaunchHow it works shows both sides of one Mention, step by step.

The problem section with scattered moments across Slack, calendar and Zoom — My relaunchThe problem as a picture: small moments scattered across tools.

The Accountability Dial shown as five interactive cards — My relaunchThe Dial as five cards you can flip through, filtered by who it’s with.

Two ways to start: connect Slack and Teams, or just talk to Ren — My relaunchTwo ways in, so nobody needs IT to start.

Ren on the phone — My relaunchRen on your phone, as a conversation instead of a notification.

The private workspace with the Dial board — My relaunchEverything lands in one private place.

Go-to-market

Getting it in front of people

I co-run Ren’s newsletter, which has more than 3,000 subscribers, and I made the product walkthrough videos we use so people can learn Ren without a call. I also ran a webinar push and moved a quiz from the app’s onboarding onto the website, where it could bring people in.

Result

Trial signups surged after the relaunch

60%

growth in free-trial signups after the relaunch

3,000+

newsletter subscribers, co-run

The app redesign wasn’t live during the surge, so this is the website and go-to-market work. The redesign is what has to turn those trials into teams that stay, which is what the first day in the app is about.